ANKENY, Iowa — While many things change from one year to the next, Iowans’ confidence in farmers and how they farm endures, according to the Iowa Food & Family Project’s (Iowa FFP) annual Consumer Pulse Poll.
Conducted last month, the survey asked 351 Iowans about their opinions regarding a variety of food and farming topics. The majority of respondents were female, affluent, highly educated and make the majority of their household’s food purchases. The survey’s margin of error was 5.2 percent.
Now in its fourth year, the survey showed continued improvement in how food-minded Iowans perceive today’s farming practices, their knowledge of how food is grown and self-assessed interest in learning more about what farmers do.
- Eighty-four percent have a positive impression of farming, the highest in the survey’s history.
- Nearly three-quarters of respondents ranked farmers as doing a good to great job in caring for their livestock, such as cattle, hogs and poultry.
- More than half (56 percent) ranked farmers near the top on a five-point rating scale when asked about their commitment to animal care, environmental stewardship and overall impression of the job farmers do.