For MAA
ANKENY, Iowa — While many things change from one year to the next, Iowans’ confidence in farmers and how they farm endures, according to the Iowa Food & Family Project’s (Iowa FFP) annual Consumer Pulse Poll.
Conducted last month, the survey asked 351 Iowans about their opinions regarding a variety of food and farming topics. The majority of respondents were female, affluent, highly educated and make the majority of their household’s food purchases. The survey’s margin of error was 5.2 percent.
Now in its fourth year, the survey showed continued improvement in how food-minded Iowans perceive today’s farming practices, their knowledge of how food is grown and self-assessed interest in learning more about what farmers do.
In a time of heightened awareness of food and farming, shoppers remain confident that farmers are trustworthy.
  • Eighty-four percent have a positive impression of farming, the highest in the survey’s history.
  • Nearly three-quarters of respondents ranked farmers as doing a good to great job in caring for their livestock, such as cattle, hogs and poultry.
  • More than half (56 percent) ranked farmers near the top on a five-point rating scale when asked about their commitment to animal care, environmental stewardship and overall impression of the job farmers do.
“These results are a testament to the fact that people know and trust farmers,” said Shannon Latham, vice president of Latham Seeds who also blogs frequently about food and farming topics. “Despite the media spotlight on the ag industry this past year, consumers continue to recognize Iowa farmers’ dedication to producing safe food and protecting our natural resources.”
 


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