Picture
By Dave Coggins
For MAA
Those of us who work in agriculture often take it for granted that our society understands and appreciates what great and important work we do in providing a safe, nutritious and abundant food supply at an affordable price. 
Up until recently, we haven’t had to work very hard to educate others about what really happens on our nation’s farms. Most of our friends have either worked on a farm at some point in their life, have a relative who was a farmer, have had an opportunity to attend a “Breakfast on the Farm” event in their community or toured a local farm on a school field trip. We have felt comfortable that they know us, appreciate us and have a good grasp of what agriculture is all about.
However, as our society and agriculture have evolved, the gap in understanding between those of us involved in agriculture and the consumers who benefit from what we do has gotten large and seems to be growing by the day. People and groups with agendas unfriendly to agriculture are having success in influencing public opinion on food safety, water quality, animal welfare and well established, scientifically based farming practices. Their narratives seem to be getting some traction with high-powered media outlets and some of the retail stores that provide our food to consumers.  

Over the past couple of years, the policy changes being announced by large, well-known restaurant chains, grocery stores and food processors regarding what their products are “free from” have become quite alarming. It seems facts and science don’t matter much anymore. Just label something “antibiotic free” and it’s bound to sell better, even if it’s known by the processor and retailer that all food is required to be antibiotic free. Injecting fear into the food supply debate serves the interests of the anti-agriculture crowd, and it’s becoming a serious problem for those of us who make a living in agriculture.
I, like a lot of you, have been concerned about this growing problem, but wasn’t sure what I could do about it. Then, I met Kim Bremmer. Kim is from Greenwood, Wis., and was a speaker at a recent ag banking conference I attended. She has taken the responsibility to educate consumers and advocate for agriculture at a whole new level. While Kim has had a successful career as an animal nutritionist, this growing problem with how agriculture is being portrayed to today’s consumer motivated her to the point that she quit her job as a nutritionist and started her own company, Ag Inspirations. 
Her web site, www.aginspirations.com, does a much better job than I could to explain her approach to this important educational opportunity. I would consider her to be one of agriculture’s true “myth busters.” 
As I listened to Kim’s inspiring approach to advocating for agriculture, I felt compelled to do more than complain to my friends and family about how uninformed the average consumer is about agriculture.  
Writing this article is my first attempt at trying to make a difference. If this article prompts a couple of people to take their responsibility to educate and advocate more seriously, that’s a small, but important start. 
I had a chance to ask Kim how she measures success in this important effort, and she said: “Success has to be measured one conversation at a time.” 
So as each of us feels compelled to take on this assignment, and if we understand the power of multiplication, I think we can make a dent in this important endeavor one person and one conversation at a time. I’ve made a commitment, and I hope you will too. The stakes are high and your help is very much appreciated.    
Dave Coggins is executive vice president/chief banking officer for Investors Community Bank.
 


Comments

06/03/2016 10:23am

Well put Dave! You've inspired me. I'm both motivated and proud to tell the Breeze Dairy Group story.

Thanks for the inspiration!

Reply

Your comment will be posted after it is approved.


Leave a Reply