By MaryBeth Matzek
MAA Editor
More than 70,000 people involved in the dairy industry from around the world will descend next month on Madison, Wis., for the 50th annual World Dairy Expo.
This year’s celebration, which will be held Oct. 4-8, will bring together farmers and dairy enthusiasts as they learn about the industry’s latest innovations and technologies and see the world’s top dairy cattle, said Kristin Olson, media relations manager for World Dairy Expo. People from more than 90 countries will be in attendance.
“The World Dairy Expo is definitely the ‘must see’ event for the dairy industry,” she said. “People come here to see what’s new and companies roll out their latest technologies.”

This year, more than 800 companies will be part of the trade show at the Alliant Energy Center. 
In addition, 2,500 cattle will be shown at the Expo in a variety of categories. The animals are housed in the two New Holland Pavilions, which opened three years ago.
“Way back in 1967, there was talk about having a dairy cattle show in Madison since Wisconsin is America’s Dairyland and it just grew from there,” Olson said. “It’s been exciting to see the show grow and evolve into what it is today.”
Expo visitors are welcome to attend educational seminars on a variety of topics covering financial, legal and operational aspects of farming. 
A full lineup of the programs is found at worlddairyexpo.com. Some programs also qualify for continuing education credits. 
World Dairy Expo also allows attendees to go on virtual farm tours. During the 30-minute tours, visitors listen to owners and managers as they share a pictorial overview of their operations and highlights of exceptional management practices. 
In addition to farmers and industry representatives, FFA and college students attend annually as do all of the fourth-graders in the Madison School District. 
“This is a great way to expose them to the dairy industry,” Olson said.
In honor of the Expo’s 50th anniversary, there will be a special display looking back at the event’s history in New Holland Pavilion No. 1. 


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